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Team coaching develops collaboration, clarifies roles and responsibilities, and strengthens trust and a healthy feedback culture.
The coaching focuses on building ownership and confidence, learning as a team and clarifying both goals and shared meaning. It helps teams recognise their strengths and develop effective ways of working – including during periods of change. The process supports stronger ownership, identity and operational effectiveness in everyday work.
In daily cooperation, goals and responsibilities can become blurred. Coaching helps clarify the shared direction and strengthens both ownership and motivation within the team.
Benefits for Teams and Organisations
- Improves the flow and effectiveness of teamwork
- Strengthens the team’s sense of meaning
- Builds understanding of the value of differences
- Supports an open and constructive feedback culture
- Increases ownership and confidence
- Enhances motivation and commitment
- Strengthens trust and psychological safety
Challenges This Coaching Helps Solve
- Collaboration friction and unresolved history
- Hidden beliefs that limit performance
- Unclear or unrecognised team identity
- Weak understanding of the team’s role in the broader organisation
- Low commitment to shared goals
- Lack of feedback
- Misinterpretations caused by differences between people
- Motivation and ownership challenges
Key Tools and Methods
- Team‑coaching practices
- Volition Booster® model (motivation, action, internalising goals)
- Building a feedback culture and practising feedback skills
- Team profile assessments and emotional climate reviews
- (e.g. WorkPlace Big Five, EECA)
- Practical workshops and exercises for daily team situations
“Virpi brings lightness and humour while building confidence in the team. After the coaching, our collaboration improved and our goals became clearer. Participants felt more empowered, and many achieved the goals they had set for themselves.”






